Kalazone Silk Mills is a well established fashion retailer of traditional Indian wear for females. With a strong manufacturing base in Surat they have the capacity to roll out over 3000+ varieties of Sarees, Salwar Suits, Lehnga and more. Following the latest fashion trends, getting on to the online platform was a natural progression for a regional player like Kalazone
Increase in traffic
Increase in Leads
To expand business reach by converting online prospects from existing website and initiating required website re-design. Engineering a holistic eCommerce support system- sales tracking, purchase support, ease of navigation and improved SEO targeting towards conversion optimization
First step in our action plan was to develop a system that will deliver measurable results- based on actual statistical inputs and end-user information. We came up with a multi-dimensional strategy, by means of which we aimed to capture audience cross various online mediums. Ranging from the basic SEO, Social media marketing and fashion blogs to more conventional forms of direct marketing like- sending product catalog and promotional materials via email. Integrating these to build a 24x7 dedicated social media support system.
- Building the base: In the first step, we began with a complete website revamp of Kalazone. A detailed web analytics report drew out the gap areas, and product pages that needed a complete makeover. Aim was to ease out product visibility & hence increase its viability.
- Integrating eCommerce support functions: In the second step, all the conversion reducing factors were prioritized developed into valid test hypotheses. These included assimilating technological balance between order placement, payment gateway monitoring, warehousing (stock reports), dispatch and delivery system.
- Matching analytics with action: Team Attrait worked closely to create new graphic designs, and htmls to match with new SEO campaigns and keywords. Special social media campaigns were created to engage the target audience over Facebook, YouTube and other popular forums
- Continuous feedback: In the end, a scheme of closely monitoring each online action on an ongoing basis has been devised, through this we can keep a close tap on website performance and its associated response to various online marketing campaigns, new products, offers and more. Thus helping Kalazone to continuously contour its offer and improve revenue performance on an ongoing basis.
What began as a short term Conversion Optimization and Analytics services, to increase web traffic and conversions, culminated into a long term association. Attrait Solutions has been handling multiple eCommerce services for Kalazone for over five years now, and partnering in manifolding its growth (revenue & reach) up to 400 times in the past years. Factors culminating towards this increase in online sales conversions are a mix of design, analytics and marketing:
- Ease of navigation: Interactive website design that propels ease of navigation, and has successfully minimized online shopping drop-out rates- over 20% increase in visitor shopping rates
- Analytics excellence: Shows site traffic and routes it to the source- 30% sale driven via email marketing; 20% via social media/Facebook pages; 25% through Google Ads/SEO activities
- Engaging already logged in customers with- offers, and generating immediate feedback, also tracking success rate of various promotional offers through insta-offers and promotions via blogs & write ups
- Social shout outs: Successfully creating dynamic Facebook presence with followers from not only across India, but from across the globe with over 25,000 likes- reaching out to the Indian community predominantly in UK, USA & Canada as well