RADISSON BLU

Radisson Blu is a contemporary business hotel with five star amenities. Started in 2012, it was amongst first of its kind to set up base in Nagpur. With over 200 rooms, three restaurants, business center, lounge,swimming pool & spa facilities- it makes a perfect stay over for both business as well as leisure trips.

Client: RADISSON BLU
Project type: Search Engine Optimization

80 %

Increase in traffic

75 %

Increase in Leads

Challenge

Task at hand was to spread the word, and drive in business through search engine optimization.

Solution

We aimed to target major search engines through ‘Key word positioning’. We also worked up to link Nagpur’s strategic political position and proximity to Tiger reserves with Radisson Blu, thus making it an ideal stay over place for business persons & families out on an adventure trail.

  • Targeting key words related to accommodation & hotels in Nagpur.
  • Highlighting its central position and closeness to both Airport & railway station.
  • Linking sets of 50 key words per category of searches so as to obtain wide reach.
  • Promoting as an ideal location for events, functions and more, with excellent banquet facilities & catering.
  • Building connectivity to garner positive responses and reviews from clients who have visited the premise.
Radisson Blu Nagpur - Attrait Solutions

Results

Our work with Radisson Blu is a continuous effort to link dynamic scenario and events in Nagpur to help optimize search results for the hotel. But in our endeavor, we have achieved phenomenal results in the past years that have helped the hotel gain excellent search engine visibility and more over, stream in business enquires generated through SEO.

  • Build a strong stream of organic SEO- through consistent content backup
  • Listing on first page for major search engine categories under Hotels, Nagpur, central India, orange city and more.
  • Over the year have succeeded in creating an average of over 35,000 impressions per month.
  • Garnered approximately an average of 650 clicks per month, with multiple website visits showing further interest asking for more details.