The online shopping landscape is gradually changing in terms of the types of products that are being bought online. Generally, consumers’ planned online purchases indicated a year over year increase for most product categories. These results signal a higher willingness to buy new product categories online, particularly those more traditionally sold in shops.
However eCommerce is one of the toughest terrains when it comes to pricing a product or service. Daily millions worth of discounts, cashbacks and coupons are floated to attract prospects and to convert them. Hence it is important to understand what strategies lead you where and what are the financial implications.
Topic: How to Price Products for eCommerce
- Cost of going Online
- Different Pricing Strategies
- Effects of Pricing Strategies
- Case Studies
Who Should Attend:
This session is openly available to professionals and individuals who wish to learn more about the e-commerce industry. Also suitable for entrepreneurs, students and anyone who are existing sellers or wish to sell online & tap into the e-commerce wealth.
About the Speaker :
Mr. Murtaza Husain – E-commerce consultant – Category Manager – 4 years experience – Worked closely with e-commerce companies like Flipkart, Snapdeal, Amazon and Future Retail Limited, Big Bazaar, Future Lifestyle Limited.